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Sunday, July 02, 2006

3 Simple Steps For Newbies To Start In Affiliate Marketing


Affiliate marketing is an arrangement between an online merchant and affiliate, in which the affiliate earns a commission for generating sales, leads and/or clicks for the merchant's web site.

Affiliate marketing works in a win-win situation for the merchant and the affiliate. The merchant gains opportunities to advertise his products for free to a larger market which will increase his sales. The more hard-working affiliates he gets, the more sales he can expect. By getting affiliates to market his products and services, he is saving himself time, effort and money in looking for possible markets and customers. When a client clicks on the link in the affiliate website and purchases the product, recommends it to others who look for the same item or buys it again, this way the merchant leverage his chances of earning. On the other hand, the affiliate marketer benefits from each customer who clicks on the link in his website and who actually purchases the product or avails of the service provided by the merchant. Usually the affiliate gets commission per sale, which can be fixed percentage or fixed amount. The best is that it won't cost a single dime to join an affiliate program.

If you want to be an affiliate marketer and make money out of the Internet, you may follow these three most basic steps to start your effective affiliate marketing campaign.

Your first step is to identify a particular niche you are interested in or passionate about so you won’t be bored and forced to develop your affiliate web site later on. Focusing on a specific area you known well, it will help you bring out your best. Here are a few places you can research on - ClickBank Marketplace, AssociatePrograms.com, LinkShare.com, CJ.com etc

Secondly is to look for good paying merchants and high converting products .Make a list of good paying and high converting affiliate programs for your chosen niche and create a website. In choosing the products, you must also consider the support they are giving - Marketing materials may include articles, text links, banner ads, classified ads, reports, etc.

There are many affiliate networks and affiliate solution providers that can give you info on the most profitable products and best paying merchants. So be wise enough to choose the right affiliate program.

Now that you have decided which products to promote and the merchant you are supporting and have created your own web site with a domain name and reliable hosting, you are ready to promote. This is the toughest part, since it is through this that you would be able to increase traffic to the business website, sales and of course, profit. In affiliate marketing, it is possible to earn large sums of money in a short span of time if you use the right strategies and methods.

On how to promote the products would need a separate discussion. You must continue to educate yourself by reading books, courses or other articles online about the best and proven advertising techniques.

Remember, there is no quick path towards success. Affiliate marketing may seem very tempting due to numerous encouraging testimonies of merchants and affiliate marketers alike who have benefited from it, but it really involves in a great deal of hard work and persistence. You also need to be creative and flexible.

Most affiliate marketers don’t understand this, so when they don’t make sales, they quit, look for other programs and carry on the same mistake. In the end, they said that affiliate marketing is just one of those scams in the Internet. You can work your way to great success if you employ the right strategies in affiliate marketing. You can make money as an affiliate marketer if you willing to do what it takes.

Affiliate Internet Marketing - Making A Success

So there you are sitting in front of your monitor while the others are all watching the latest soaps. Ad's are filling your screen as you click through them one by one looking for that perfect business opportunity that is going to make you rich beyond your wildest dreams.

Each sales page promises more than the previous and it is really becoming a difficult decision as to exactly how rich you want to be. The headlines scream at you, “Make One Million In 6 months”, “Write Your Own Paycheck”, “The Secret Of Earning Multiple Streams Of Income” and so it goes on.

You become so exited with your new found wealth that you give the dog your prime fillet which you bought an hour ago, knowing that after starting up you will never be looking back while the money pours into your bank account.

If this were true we would have a awful amount of extremely happy dogs not knowing the meaning of dog food, but in reality affiliate marketing is not what it seems.

However that which is stated is not entirely untrue. You can achieve all or many of what is mentioned, but you are not going to do it in 15 minutes per day and on autopilot.

Now, back to reality. How do I do it?

The easiest way starting out as a internet marketer is by being an affiliate for other peoples products. The reasons are quite simple and obvious, you do not need your own website and all the technical jargon associated with it and you don't have to spend money and time creating your own product. All you need to do is drive traffic to the affiliate site, they make the sales, you just pick up your cash.

To find products to promote as a affiliate is not difficult. There are thousands available for you to choose from. Some will charge money to join but most will be free.

As an affiliate marketer the aim is not promoting one product only, it's like putting all your eggs in one basket. Choose about 5 or even more in different areas, ones you find interesting and which you think might be good sellers. Take your time when choosing and read through everything, remember at the end of the day it will be your money driving traffic to that site, make your money work for you.

Here are a few things you need to keep in mind when choosing your affiliate products.

Have a look at when and how they pay you your commissions.

The percentage commission they will be paying you.

Preferably choose ones that pays a high commission and pays into your account as soon as the sale is made. That will keep you from losing money from sales because in many instances you will not be able to track any sales activity.

All that said and done you are now armed to the teeth with affiliate links, the dog is happily eating a prime fillet, so lets get on with it.

The most common way to generate traffic fast is PPC (pay per click). Google adwords is the big dog in town but there are a few others which you can easily find doing a simple search. It's quite easy to sign up and then you are ready to go.

Now the kind people from the affiliate programs you joined have possibly given you keywords that you can just copy and paste into your Google adwords. Now all you need to do is copy and paste them, make your bid and the money will start rolling in.

Here's the bad news, unless you are in business to lose money, this is all you will be doing and the dog will have to revert back to dog food and you to bread and water. Your advertising is going to cost you much more than your income.

This said, you can make it as a affiliate, and you can make a lot of money, you are however going to have to do some work.

Your main aim is to find cheap and underexposed keywords. Lets take a example of Google adwords.

If you copy and paste the keywords given to you, the chances are good that a lot of other affiliates are also using the exact same keywords. So for you to get ad into the top 10 or first page you will need to bid high. Let's say you end up bidding 50 cents for a pretty broad keyword. The product you are selling is selling for $47 of which you receive 50% commission, $23.50 less banking charges. In effect that means that for every 47 clicks you receive you must make one sale to just break even. I can tell you now on a broad keyword you will get 47 clicks but you will not get one sale. To find out how a keyword is performing and converting into sales is to base it on 200 clicks. When reaching that target take a look at the conversion rate, how many clicks per sale. If you have made no sales, or just one, you need to refine your keywords because you are hitting the wrong target market.

Where and how do you find and implement these seemingly elusive keywords. I mean there are only so many words in the English language!

Step 1

Take a good look at the affiliates website you joined, and see what it is that makes this a unique product that customers should have. Now please this answer does not lie in the first words you read on the page, the headline or sub headline. Read through the entire affiliate sales page and find your own unique ideas, be different.

Step two

Now that you have the idea clearly in your mind, think up a few keywords that fit this idea and will relate well to the product you are trying to sell. Come up with a few single words and some two word phrases. Write all of these down until you have about ten or fifteen.

Step Three

You have your adwords account, open the Overture keyword tool and use both of them. You can download Good Keywords for free and it will provide you with an enormous amount of information.

Take your single and two word phrases and combine them into three and four word phrases. Test these in your tools to see how many searches take place and test different combinations of these words until you find the right combination.

Once you have determined good combination keyword phrases, add them to your keyword list in your account. Chances are that you will be able to get into the top 10 easily with the lowest bid.

Target your market with specific targeted 3 and 4 word phrases, they will get you quality clicks, cheaply, with the target market generating sales.

You have heard the term find your niche over and over, but believe me if you are going to try to hit broadly you are going to lose money.

You can be a successful affiliate, but you need to put the time and effort in finding the right target audience for your product. Getting the balance right is the ultimate goal of your business.

Happy Marketing!

Copyright 2006 Karl Stadler

Affiliate Marketing - 5 Effective Ways To Get Started Building Profitable Websites


Affiliate Marketing - 5 Effective Ways To Get Started Building Profitable Websites
by: Dean Shainin

1. If you are planning to start an affiliate program, one of the things you have to consider is having your own website, not just an ordinary website but a professional looking one. How do you build an affiliate marketing website? What are the easy steps to build one? First, you must have already decided on the theme or niche of your website. It would be better if you already have an idea what products or services to promote as this would help you plan the design and lay-out of your web pages.

2. The next thing to do is to choose a domain name and get it hosted. The domain name is a unique name used to label the actual address of your website on the Internet. In deciding what domain name to register, look into the type of products you are endorsing and the theme of your site. Having the right keywords in your domain name would give you better chances of drawing more visitors to your website. Also, choose a top level domain or extension, such as .com because it is more popular. In selecting your web host, consider the security of servers and up time guarantees.

3. Now, you can start creating your web pages. Don’t be disheartened when you know a little in this field. There are page generation tools and fast launch sites available online; you just have to search for them. Countless online sources could help you build an affiliate marketing website, though you might need time to study and learn the whole process. This is one of the reasons why your site or the products you are going to promote must match your interest. Building your marketing website for the first time would be a lot more fun if you know very well the theme of your site. If you don’t have time to make your own website, you can use templates or purchase readily available websites. The latter, however, is a more expensive option.

4. The key to draw visitors to your website is to have high quality content; thus, the next thing you must pay attention to in building your marketing website is this. There may be several other factors that contribute to the success of your affiliate marketing site, but a good content tops the list. This is precisely the reason why users choose to enter your site. They want to get information and so when they don’t find it, they would definitely go elsewhere.

5. Make your site simple yet not without a touch of class in order to make it appear more of a business website rather than a personal website. This would be pleasing to the eyes and more interesting to browse. To help you with the design, you can check some successful online stores to get an idea on how you can make your site look better. Make sure you don’t place too many banner ads since these could distract some site users; and thus, instead of clicking your ad, they might just leave your site and look for other interesting websites. After all, banner ads are not the only means of advertising your products. Now your website is complete, submit its URL to major search engines to increase your traffic.

Grow from where you started. Learn about the use of keywords for search engine optimization and apply them in your content. Update your site regularly or add new web pages. Make sure to inform your prospects about the latest updates in your site. You can use newsletters to accomplish this. The Internet offers a huge source of information about just anything, make use of it. Continue to educate yourself on how to improve your website and soon you’ll find yourself successful in affiliate marketing.

With today’s internet technology you can easily get started in this lucrative field called “affiliate marketing.” You can do a simple online search and find several programs that may interest you.. Take some time to look into what you think will be of interest to you over a long period of time. After all, this will be your business.

Copyright 2006 Dean Shainin

Affiliate Marketing Programs - The Importance of Developing a Relationship with Each of Your Prospects


Affiliate Marketing Programs - The Importance of Developing a Relationship with Each of Your Prospects
by: David Cooper

When it comes to a successful marketing plan, there is no greater tool for converting potential prospects into long term clients than developing a relationship with each of your prospects. You may be able to offer potential business prospects the best quality products and service, but unless they see you as something other than an impersonal web page or catalog, there is little else to keep them loyal when another clever advertising campaign comes along.

Does this mean you have to become best friends with every new prospect you meet? of course not. If you tried, you'd not only come off as insincere, you'd never have time to get any real business done. The point here is to try to convey to your prospects that you see them as real people, and not just merely another cha-ching in your cash register. Everyone likes to feel that they matter, and this is what you will try to establish by developing a relationship with each of your prospects.

Here are some helpful tips for developing a relationship with each of your prospects based positive approaches, both online and off.

Present Yourself At Your Personal Best Both In Person And On The Web

No matter how rough of a work week you've had, when it's time to meet with a prospective client, don't skimp on the hygiene. Be sure you are perfectly groomed, and that your clothes are business-like, clean and pressed. Likewise for your vehicle. Be sure it is clean and looks well cared for. Remember, first impressions are the most important of all. You need to impress a potential client that the company you are representing is completely on the ball. Even though you will most likely be working out of your home, you never know who might stop by or who you might run into. Look successful!

Does your website look professional? You don't need green and hot pink flashing lettering to get a prospect's attention. Your website should instill a friendly one-on-one tone. Make sure your website is clean, easy to navigate for even the newest web browsers and really spells out what you're selling. Invite a dialogue with prospects and answer them in a friendly, positive tone as promptly as possible. Inspiring confidence is the first step to developing a relationship with each of your prospects.

Establish Common Ground

Resist the urge to jump right into the hard sale, it's a turn off and will hamper developing a relationship with each of your prospects. When you first meet a potential new client, don't be afraid to make some small talk to draw them out a little.

This doesn't mean that you should go into the week's weather report detail by detail. Again, you would come off as insincere. But if you happen to notice a family photo on your prospect's desk or mantel, don't be afraid to ask some polite questions about how the children are, and share a little relative info on your own children if you have them. Don't fabricate facts, honesty is always the best policy. Ask a few lightweight questions about anything your prospect brings up that actually interest you. This way you won't have to strain to have an actual conversation that is about more than just what you'd like to sell him.

Selling on the web is little harder, you don't have a physical presence. Most of your correspondence will be through e-mails and the occasional phone call. Words mean things, make yours count. Once again, be friendly in your responses, make them remember you. Answer any questions or concerns they might have about joining your affiliate program and then throw in something a little more personal. It can be that you were watching one foot of snow fall while you answered this e-mail, you just got back from a vacation or you're about to take one to XYZ place (if the prospect has been there, they'll let you know- people love to share travel stories), or just drop in a tidbit of your day and tell them you've had one of those "Calgon take me away kind of days!". Everyone can relate to a stressful day.

The key to developing an actual relationship with each of your prospects is to find some common ground that will help establish an immediate rapport between the two of you.

Soft Selling and Listening

As mentioned before, a hard sell will turn off many potential prospects. Far better to begin your sales pitch by inquiring about your prospect's needs. Give him a chance to tell you his own thoughts about what questions he has about your affiliate marketing program. People like to feel that someone is willing to listen to them. Businesses don't listen, people do.

This technique will actually help you to pinpoint the items you should be presenting first, and is indispensable to developing a relationship with each of your prospects. Your potential customer will become more relaxed with you when he realizes you are not ready to pounce from the word go.

Follow Up After The Sale

If you're fortunate enough to have made a good first impression and made the initial sale, your follow up is crucial. If you don't want to leave your new client feeling like a bride left at the alter, then within one week, send him a personal note of thanks for the opportunity to do business with him, and reiterate that you are always available to answer his questions or concerns. Then be available if he does happen to call or e-mail. If you're not in the office, then return his message immediately. This lets your new client know you still care about him after he has joined your affiliate marketing network.

Developing a relationship with each of your prospects is impossible without this kind of personal care after the sale. You are trying to establish yourself in your client's eyes as not merely a sales person with a great affiliate marketing program, but a real person, and a darn nice one to boot.

Side Benefits For You

There are other benefits to developing a relationship with each of your prospects. Sometimes something goes wrong and it's out of your hands to bring a quick resolution to your client's problem. Perhaps there is an unavoidable delay in shipping, or a computer glitch is making everything run late. If you've established a friendly trust between the two of you, your client is far more likely to stand by you during the difficulty if you've been there for him all along.

You'll also find that it's actually far more pleasant doing business with someone you've come to know a little. Developing a relationship with each of your prospects will do that for you, and you'll come to love your job that much more.

In a world full of impersonal online business transactions, there really is no substitute for developing a relationship with each of your prospects if you want to win and maintain their customer loyalty with your affiliate marketing program.

Affiliate Marketing - The Basics


Affiliate Marketing - The Basics
by: Kathleen Gagne

Imagine that you could earn commissions on a popular brand-name product just by placing a link on your website or in your email. That, my friends, is "Affiliate Marketing"!

OK... So it's not quite that simple, but it doesn't have to be much more complicated either.

Let's start with a few definitions. An advertiser, or merchant, is the company who is selling a product. An affiliate, sometimes referred to as a publisher or partner, is another person or company who assists in the promotion of the product and earns a commission for doing so. (That could be you!) In between is the account management service that partners the advertisers with the affiliates and keeps track of the sales and commissions.

If you want to become an affiliate, you first need to choose either a product you want to sell, or an account management service. You will end up with both, but the choice of one will determine the choice for the other. If you choose the product first, the advertiser will direct you to the account management service that they already work with. If you choose the account management service first, they will provide you with a list of merchants that they do business with.

To see if your favorite product or company offers an affiliate program, go to their website and check the menu bar or the bottom of the screen. Look around for the word "affiliate". Click on that link, read about their program and requirements, and fill out their application. Some companies require specific types of websites to place their links on. They will email you all you need to know to get started.

If you don't know what specific product you would like to promote, or if you want to promote several, I recommend browsing the participating merchants on the account management service's website.

Try to stick to products or ideas that you are familiar with and passionate about. It will be much easier to market to your visitors if you can add value to the link you want them to click on. Personal recommendations or stories will get way better results than just a banner or solo text link. Give them a reason to "click here".

Welcome to the world of Affiliate Marketing! Good luck with your new venture!

Affiliate Marketing

Affiliate Marketing
by: Arthur Caby

If you have even a passing interest in the topic of Affiliate, then you should take a look at the following information. This enlightening article presents some of the latest news on the subject of Affiliate.

Affiliate Marketing: Why is it One of the Most Cost-Effective Ways to Advertise your Business

When you think about Affiliate, what do you think of first? Which aspects of Affiliate are important, which are essential, and which ones can you take or leave? You be the judge.

Ever heard of affiliate programs? These are forms of Internet advertising that rewards the affiliates for driving traffic to the advertiser or for other transactions. The advertiser pays the affiliate to place a link on their website, and the affiliate sends traffic to the advertiser in return. Simply put, it's about paying commissions to people who help you make sales. It's that easy. NOT.

Affiliate marketing has its ups and downs. It could be draining if you are not armed with updated information and the technical how-tos. But this article's sole objective is to reach out to you and not to badmouth affiliate marketing.

Here are the following reasons on why web marketers go gaga over affiliate marketing as a form of Internet advertisement.

1. Low cost

Many are scared to go on a home based business because of the capital required. In affiliate marketing, you don't have to spend much to start raking in moolah.

2. Inventories not included

Product management fuss could be very stressing. An inventory is not asked to be maintained. The merchant does the maintenance required.

It's really a good idea to probe a little deeper into the subject of Affiliate. What you learn may give you the confidence you need to venture into new areas.

3. Unlimited income through leverage

See how much you can learn about Affiliate when you take a little time to read a well-researched article? Don't miss out on the rest of this great information.

When you have a paid job, your monthly income mainly relies on whether you go to work or not. With affiliate marketing, your affiliates could all just lead traffic to your site without having to lift a finger after providing them your ad copy and links. Though not every web marketer earns limitless, it still is a fact that all the necessary matters for the advertiser or Internet marketer are all there to be successful.

4. Go worldwide

With affiliate marketing, you are dealing with a global market place. All you have to do is choose a niche product and prepare all the necessary tools for your affiliates to lead traffic from just about anywhere to your website.

5. Low risk

The very main reason for Internet marketer's enthusiasm with affiliate marketing is its having a low risk factor. Especially for those with low budget set aside for advertising, affiliate marketing is just the way to do it.

6. No closing time

With affiliate marketing, your business works every single second of the day while targeting a worldwide market! What could be better than that?

But all of these will be put to waste if you don't have the right niche product and all the other important tools to make it big in affiliate marketing, i.e., well-SEO-ed website. So better work on this first before ever considering those benefits.

Brought to you by: Internet Income Resources http://www.incomeintheusa.info/cms/index.php

The day will come when you can use something you read about here to have a beneficial impact. Then you'll be glad you took the time to learn more about Affiliate.

About The Author

Arthur Caby

I have been marketing on the internet for over 5 years with most of that time involved with Affiliate Marketing. Http://www.incomeintheusa.info/cms/

This article can be used as anyone see's fit with no restrictions.

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